All right you guys, this is pretty simple shit. I know, i know… every year someone comes up with some wacky gimmick and marketing scheme to sell their shit, but this actually makes sense, and it STICKS!!! I’ve got a horrible memory, and i’ve been able to apply this concept and actually regurgitate it!!
Across all product categories (boards, boots, binders and outerwear) from Ride you can expect to classify every item from 1 of the 3 Collections: Foundation, ATV (All Terrain Versatility) and the Mobility Collection.
Foundation: Represents the best for user-friendly versatility at a value. It’s kind of your entry level to intermediate stuff that lets everyone quickly experience the fun of Riding and quickly progress their ability while you are most likely still dialing in your style and want to hit it all.
Ex. Ride Control with EX Binding
ATV (All Terrain Versatility): As the name implies, the products that fall into this category are The best possible “quiver of one.” Designed to maximize peak to park performance in a variety of snow conditions… it’s pretty much your top notch All Mountain gear.
Ex. Ride Prophet Board with Ride SPI Binders
Mobility: Hey! it’s jibtastic!! this is your freestyler and there’s plenty o’ tech behind this collection. The ultra-lightweight Mobility Collection focuses on full mobility and flex, resulting in the pinnacle of progressive performance. Ideal for Riders who effortlessly turn any terrain feature on the mountain into their own personal park, Mobility boards, bindings and boots are designed to maximize the freestyle experience no matter what the circumstances.
Ex. The Ride DH with none other than the Alpha binding
Yes, it’s that easy. I’ve got nothing more for you. So all you shop kids stoked on killin’ sales this season, take advantage of this dope little system that Ride has got going… it works and it makes sense to the customers. So, do me a favor… think about what your needs on the hill are for just a second. Me? I am a woman that likes to pretty much get my ass kicked in the park, i thrive off of it. So think about your needs, go check out www.ridesnowboards.com. Come back here and tell me how freaking easy it was to set yourself up. Maybe we can talk outerwear next!
Steezy little tech features to be on the lookout for within the new Ride line:
Slimewall – Revolutionary sidewall contruction for extra smooth dampening on those rails and durability!
In2grated Construction – Ride boots are incorporating this construction on their boots this season. The liner is factory molded inside the shell, which nests the two perfectly together thus streamlining the boot for shorter length and creating the ultimate efficient fit.
Revolver Ratchets – Most powerful ratchet on the market…so buttery smooth and quick! 
www.ridesnowboards.com
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